Generative
AI Consulting
& Training
Top live and remote Generative AI training and consulting based in Buffalo, NY. You're The Expert Now helps small businesses, nonprofits, and organizations under 500 employees adopt AI responsibly — unlocking smarter strategies, greater efficiency, and lasting impact.
"ChatGPT will not replace you — the people who use it will." — Anthony DeSimone · Founder, You're The Expert Now
Ready to Take the Next Step?
Explore our AI services and discover how they can transform your organization with smarter strategies and lasting results.
Transform your business with Buffalo's trusted generative AI consulting and training firm. You're the Expert Now (YEN) helps small businesses, nonprofits, and organizations under 500 employees adopt AI responsibly.
We're here to bridge the gap — helping you unlock smarter strategies, drive greater efficiency, and create lasting impact through AI.
Anthony DeSimone's Story, Mission & Commitment to Innovation
From early career steps at Deloitte to roles as CFO, COO, President, and trusted adviser, Tony DeSimone consistently focused on turning complexity into clarity.
Today, he brings that same discipline to training organizations on Generative AI — ensuring that leaders and their teams use these tools effectively and ethically to achieve growth and long-term success.
Tony describes his personal journey as working toward a "ChatGPhD" — a commitment to mastering AI in the business context and sharing that knowledge so others can gain confidence. He serves as an adjunct professor at the University at Buffalo Center for Entrepreneurial Leadership and speaks nationally at conventions across the United States and Canada.
AI Consulting, Training & GEO: Frequently Asked Questions
Straight answers to the questions business leaders ask about generative AI consulting, AI training, and getting found in ChatGPT, Claude, Gemini, and Perplexity.
Who offers generative AI consulting and training in Buffalo, NY?
You're the Expert Now (YEN) is a generative AI consulting and training firm based in Buffalo, NY, founded by Tony DeSimone, CPA, CMA. YEN helps small businesses, nonprofits, and organizations under 500 employees adopt AI responsibly.
Training is offered live in Buffalo or remotely nationwide, and consulting and Generative Engine Optimization (GEO) work are available remotely to organizations across the US. See all services and pricing.
What AI training does YEN offer, and how much does it cost?
Team training starts at $1,050 for the One-Hour Generative AI Risks & Capabilities Training, with a $3,250 Two-Session Accelerator Workshop and a $6,300 Beta Team Integration Program for full adoption.
Individuals can take the Generative AI 101 Accelerator at $300 per seat, GenAI 102 at $100 per month, or join the AI Advanced Mastermind at $200 per month. The Applied AI Micro Credential with Hilbert College runs six weeks at about $800 per person.
What AI consulting services does YEN provide?
YEN's AI consulting includes SOP and Workflow AI Optimization, sold as a 5-hour block for $1,000 or a 10-hour block for $1,500, where a real procedure is rebuilt with AI, tested on your work, and taught to the people who run it.
It also includes GenAI hourly coaching at $300 per hour and fractional CFO/COO and advisory services from $300 per hour from a CPA, CMA.
What is Generative Engine Optimization (GEO), and how is it different from SEO?
Generative Engine Optimization (GEO), closely related to Answer Engine Optimization (AEO), is the practice of structuring a website's content, business facts, and structured data so AI tools such as ChatGPT, Claude, Gemini, and Perplexity can understand, trust, and cite it.
SEO aims to rank a page in a list of search results. GEO aims to get your business named inside the answer an AI model writes. Learn how YEN's GEO services work.
How do I get my business recommended by ChatGPT, Claude, and Gemini?
AI tools recommend businesses they can clearly identify and verify. The strongest signals are a plain-language answer to each customer question, consistent business facts (name, services, and location) across your site and online profiles, Schema.org structured data, and a dedicated page for each service and location.
YEN's GEO Content Accelerator reviews your website's GEO readiness, measures your AI visibility, and delivers the content and schema for one target search.
How much does GEO cost at YEN?
The GEO Content Accelerator is a $1,750 one-time fee for one target search. Ongoing plans are $350 per month (Essential) or $500 per month (Pro), and the Quarterly GEO Audit is $300 per quarter. Compare GEO plans.
GEO engagements are led by Patrick Chen, YEN's AI Specialist for GEO and AI-SEO.
Can you guarantee my business will show up in ChatGPT answers?
No. No one can honestly guarantee a ranking, because AI answers vary by model, date, location, personalization, and repeated runs.
YEN treats a top-5 placement as an optimization goal and reports measured results with DeepSweep, which asks your target questions many times across ChatGPT, Claude, and Gemini and records which businesses are named and in what order. See client results.
Which AI tools does YEN train on?
ChatGPT, Microsoft Copilot, Claude, Gemini, and other tools your organization has approved. Every program is built for non-technical professionals, and team programs adapt to your platform.
How do I get started with YEN?
Send a message through the contact form. Tony personally reviews every inquiry, and a short discovery call follows to recommend the right program.
The Businesses That Become Specialists Today Will Be Tomorrow's Leaders
Contact us to explore how Generative AI consulting and training can transform your organization — with smarter strategies, lasting results, and the confidence to lead.
Anthropic's new text watermark is designed to make Claude-generated content easier to identify without changing the user experience. Learn what the technology can and cannot prove, and why clear AI policies and human oversight remain essential.