Privacy Policy

About This Policy

You're The Expert Now, LLC ("YEN," "we," "us," or "our") is a Generative AI consulting and training firm based in Buffalo, New York. We operate the website youretheexpertnow.com and provide AI education, training programs, workshops, and consulting services to organizations and professionals.

This Privacy Policy describes how we collect, use, store, and protect personal information when you visit our website, contact us, enroll in our programs, or otherwise interact with our services. By using our website or services, you agree to the practices described in this policy.

Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically when you visit our website.

• Contact form submissions: Your name, email address, phone number, organization name, and the message you send us when you reach out through our contact form or by email.
• Program enrollment: Information you provide when registering for our training programs, workshops, or the AI Mastermind, including professional background, organization type, and goals.
• Email correspondence: Any information contained in emails you send to us at Tony@youretheexpertnow.com or other contact addresses.
• Event or conference registration: Contact details and professional information you submit when registering for events where Tony DeSimone is presenting.
• Consulting engagements: Business and operational information you share with us in the course of AI consulting engagements, including details about your organization's workflows, staff, and data practices.

• Website analytics: Pages visited, time on site, referral source, browser type, and device type — typically through analytics tools such as Google Analytics.
• Cookies and similar technologies: Small files placed on your device to remember preferences and improve your experience. See Section 5 for details.
• IP address and general location: Your approximate geographic location based on your IP address (city/region level — not precise location).

How We Use Your Information

We use the information we collect solely to provide, improve, and communicate about our services. Specifically:

• To respond to inquiries: We use your contact information to respond to questions, consultation requests, and general messages you send us.
• To deliver our programs and services: We use enrollment and professional information to tailor our training content, workshops, and consulting recommendations to your organization's needs.
• To send relevant communications: With your permission, we may send updates about new programs, AI insights, podcast episodes, or upcoming events. You may unsubscribe from these at any time.
• To improve our website and offerings: Aggregated, anonymized analytics data helps us understand what content is most useful and improve our user experience.
• To comply with legal obligations: In limited circumstances, we may need to process or retain certain information to meet legal, regulatory, or contractual requirements.
• To protect our business and clients: We may use information to detect, investigate, and prevent fraudulent or harmful activity.

Sharing & Disclosure

We do not sell or rent your personal information. We share information only in the following limited circumstances:

• Service providers: We may share information with trusted vendors who help us operate our website and deliver services (e.g., email platforms, scheduling tools, payment processors). These providers are contractually bound to keep your information confidential and use it only to perform services on our behalf.
• With your consent: We may share your information in other ways if you have explicitly given us permission to do so.
• Legal compliance: We may disclose information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, safety, or property of YEN, our clients, or others.
• Business transfers: In the unlikely event of a merger, acquisition, or sale of business assets, client information may be transferred as part of that transaction, subject to the same privacy protections described here.

In all cases, we share only the minimum information necessary for the specific purpose.

Data Security

We take the security of your information seriously. We implement reasonable administrative, technical, and physical safeguards to protect the personal information you share with us against unauthorized access, loss, misuse, or disclosure.

• Our website is served over HTTPS (encrypted connection).
• Access to client information is limited to team members who need it to perform their roles.
• We do not store sensitive financial information (such as payment card numbers) on our own systems — payment processing is handled by certified third-party processors.
• Consulting engagement materials and client data are handled with strict confidentiality protocols.

Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and understand how visitors interact with our content.

• Essential cookies: Required for the website to function properly (e.g., session management). These cannot be disabled.
• Analytics cookies: Help us understand how visitors use the site — which pages are popular, how long visitors stay, and where they come from. We use this data in aggregate, not to identify individuals.
• Preference cookies: Remember your settings and preferences across visits.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse new cookies, accept only certain cookies, or delete existing cookies.

We do not use advertising or retargeting cookies. Our website is not used to serve paid advertisements.

AI Tools & Your Data

As an AI consulting and training firm, we actively use and teach the responsible use of Generative AI tools — including ChatGPT, Claude, and others. This section explains how AI tools factor into your privacy when working with us.

Our training programs teach participants how to use AI tools safely and effectively. We do not require participants to share confidential business data during training sessions. All training exercises use example scenarios or publicly available information unless a participant voluntarily chooses otherwise.

If you engage us for AI integration consulting or SOP optimization, we may work with data or documents you provide. Any such information is handled under strict confidentiality. We will always discuss with you — in advance — if any AI tool will be used to process your organization's data, so you can make an informed decision.

When we use AI tools such as ChatGPT or Claude in our own business operations (e.g., drafting content, analyzing trends), we follow the data governance guidelines of those platforms and do not input client-specific confidential information into public AI systems.

Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information. We respect these rights and will respond to reasonable requests promptly.

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to any legal obligations we have to retain certain data.
• Opt-out of communications: You can unsubscribe from our email communications at any time by clicking "unsubscribe" in any email we send, or by emailing us directly.
• Data portability: Where applicable, you may request that we provide your data in a commonly used, machine-readable format.
• Withdraw consent: Where we process your data based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at Tony@youretheexpertnow.com. We will respond within 30 days.

Children's Privacy

Our website and services are intended for business professionals and organizations. We do not knowingly collect personal information from anyone under the age of 16. If we become aware that we have inadvertently collected information from a minor, we will promptly delete it.

If you believe we have collected information from a child under 16, please contact us immediately at Tony@youretheexpertnow.com.

Third-Party Websites & Links

Our website may contain links to third-party websites, platforms, and resources — including the University at Buffalo, YouTube, LinkedIn, OpenAI, Anthropic, and others. These links are provided for your convenience and information.

We are not responsible for the privacy practices or content of third-party websites. When you click a link to an external site, we encourage you to review that site's privacy policy. This Privacy Policy applies only to information collected by You're The Expert Now, LLC.

• YouTube / Google: Our AI Mastermind content is hosted on YouTube, which is governed by Google's Privacy Policy.
• LinkedIn: Our LinkedIn presence is governed by LinkedIn's Privacy Policy.
• Squarespace: Our website is built on Squarespace, which has its own privacy and data processing practices.
• Payment processors: Any payment processing for program enrollment is handled by certified third-party processors with their own privacy and security standards.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page.

We encourage you to review this page periodically. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

If we make significant changes that materially affect how we handle your personal information, we will make reasonable efforts to notify you — for example, by sending an email to the address on file or posting a notice on our website.

Contact Us About Privacy

If you have any questions, concerns, or requests related to this Privacy Policy or the way we handle your personal information, please contact us:

We are committed to working with you to resolve any privacy concerns. We will acknowledge your inquiry within 2 business days and work to provide a full response within 30 days.