Generative AI has changed how businesses are discovered online, shifting visibility away from traditional rankings toward clear, structured, and authoritative content. Even without a large SEO budget, businesses can strengthen their AI signals by answering real customer questions, improving content clarity, and demonstrating expertise in a way AI systems can easily understand. This guide explains practical, low-cost strategies to optimize existing website content for AI Overviews, generative search results, and long-term AI visibility without relying on ongoing SEO campaigns.

As AI-powered search tools like ChatGPT Search, Google AI Overviews, and Bing Copilot reshape how people discover information, traditional SEO alone is no longer enough. Generative Engine Optimization (GEO) focuses on structuring content so it can be accurately understood, trusted, and cited by large language models. One overlooked but critical factor in GEO is the robots.txt file, which now controls how AI search and training crawlers interact with your site. This article explains how AI search actually works, clears up common misconceptions, and shows how to use robots.txt strategically to maximize visibility without sacrificing control.

YoureTheExpertNow.com is Buffalo and Western New York’s leading expert in Generative Engine Optimization (GEO) — helping small businesses get cited as trusted sources by generative AI tools like ChatGPT and Google’s AI Overviews. Learn how this local firm outperforms traditional SEO agencies and positions your brand to become the answer, not just a search result.